/* Fadi Shuman site. Lightest cream and white, ink type in Instrument Sans, tomato used sparingly, slate and butter as quiet supports. */
:root{
  --paper:#FEFDF9; --card:#FFFFFF; --line:#E9E4D6; --ink:#16192A; --muted:#5A5E72;
  --accent:#E03C30; --tomato:#E03C30; --slate:#46617E; --butter:#F6E3A1; --butter-deep:#D9B84E;
  --green:#46617E; --green-ink:#FFFFFF; --green-soft:#F6E3A1;
  --inv-bg:#16192A; --inv-fg:#FEFDF9; --inv-muted:#A7ABBB; --inv-line:#2E3246; --inv-accent:#F6E3A1;
  --display:"Instrument Sans","Helvetica Neue",Arial,sans-serif; --body:"Instrument Sans","Helvetica Neue",Arial,sans-serif; --mono:"Geist Mono",ui-monospace,"SF Mono",Menlo,monospace;
  --gutter:clamp(18px,4.5vw,64px); --max:1320px; --logo-filter:none;
  color-scheme:light;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;background:var(--paper)}
body{background:var(--paper);color:var(--ink);font-family:var(--body);font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased;margin:0;transition:background .3s,color .3s}
a{color:inherit}
img{max-width:100%}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px}
.wrap{max-width:var(--max);margin-inline:auto;padding-inline:var(--gutter)}
.meta{font-family:var(--mono);font-weight:500;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
h1,h2,h3{font-family:var(--display);font-weight:900;margin:0;text-wrap:balance}
h1{font-size:clamp(44px,6.4vw,100px);line-height:.92;letter-spacing:-.045em}
h2{font-size:clamp(36px,5vw,72px);line-height:.95;letter-spacing:-.04em}
h3{font-size:clamp(21px,1.9vw,26px);line-height:1.08;letter-spacing:-.02em;font-weight:800}
p{margin:0;max-width:62ch}
em.cut{font-style:italic;color:var(--accent)}
.lead{font-size:clamp(18px,1.5vw,21px);line-height:1.45;font-weight:500;letter-spacing:-.01em;color:var(--muted)}
.lead b{color:var(--ink);font-weight:600}
.prose p{font-size:17px;color:var(--muted)}
.prose p+p{margin-top:16px}
.prose p.big{font-family:var(--display);font-weight:700;font-size:clamp(22px,2.2vw,30px);line-height:1.18;letter-spacing:-.025em;color:var(--ink)}
.prose a{text-decoration:underline;text-decoration-thickness:1.5px;text-underline-offset:3px;color:var(--ink)}

/* Buttons */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--body);font-weight:600;font-size:15px;text-decoration:none;padding:13px 22px;border-radius:999px;border:1.5px solid var(--ink);background:var(--ink);color:var(--paper);cursor:pointer;transition:transform .15s;white-space:nowrap}
.btn:hover{transform:translateY(-2px)}
.btn.ghost{background:transparent;color:var(--ink)}
.btn.light{background:#fff;color:var(--deep);border-color:#fff}
.btn.inv{background:var(--inv-fg);color:var(--inv-bg);border-color:var(--inv-fg)}
.btn.green{background:var(--green);color:var(--green-ink);border-color:var(--green)}

/* Header */
.site-head{position:sticky;top:env(safe-area-inset-top,0px);z-index:20;background:color-mix(in srgb,var(--paper) 88%,transparent);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid transparent;transition:border-color .3s}
.site-head.scrolled{border-bottom-color:var(--line)}
.head-row{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:14px}
.mark{font-family:var(--display);font-weight:900;font-size:22px;letter-spacing:-.04em;text-decoration:none;white-space:nowrap}
.pills{display:flex;align-items:center;gap:2px;padding:4px;border:1px solid var(--line);border-radius:999px;font-size:14px;font-weight:500}
.pills a{text-decoration:none;padding:7px 14px;border-radius:999px;color:var(--ink);white-space:nowrap}
.pills a.on{background:var(--ink);color:var(--paper)}
.head-right{display:flex;align-items:center;gap:10px}
.mode{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;background:transparent;color:var(--ink);border:1px solid var(--line);border-radius:999px;padding:8px 12px;cursor:pointer;white-space:nowrap}
.mode:hover{border-color:var(--ink)}
.head-right .btn{padding:9px 16px;font-size:14px}
.menu-btn{display:none;font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;background:transparent;color:var(--ink);border:1px solid var(--line);border-radius:999px;padding:8px 12px;cursor:pointer}
.mobile-nav{display:none;border-top:1px solid var(--line);padding-block:8px 14px}
.mobile-nav a{display:block;padding:10px 0;text-decoration:none;font-family:var(--display);font-weight:800;font-size:22px;letter-spacing:-.02em}
.mobile-nav.open{display:block}

/* Page hero */
.hero{padding-block:clamp(44px,6vw,96px) clamp(44px,6vw,88px)}
.hero-top{display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px 24px;padding-bottom:22px;border-bottom:1px solid var(--line);margin-bottom:clamp(28px,4vw,48px)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(0,1fr);gap:clamp(32px,5vw,72px);align-items:end}
.hero .lead{margin-top:26px;max-width:46ch}
.ctas{display:flex;flex-wrap:wrap;gap:10px;margin-top:30px}
.kpis{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}
.kpi{border:1px solid var(--line);border-radius:10px;padding:18px 18px 16px;display:flex;flex-direction:column;gap:6px;min-width:0;background:var(--paper);transition:transform .2s,border-color .2s}
.kpi:hover{transform:translateY(-3px);border-color:var(--ink)}
.kpi .meta{font-size:10.5px}
.kpi b{font-family:var(--display);font-weight:900;font-size:clamp(40px,4.2vw,60px);line-height:.95;letter-spacing:-.045em;font-variant-numeric:tabular-nums}
.kpi span:last-child{font-size:13.5px;color:var(--muted);line-height:1.35}
.kpi.ink{background:var(--inv-bg);border-color:var(--inv-bg);color:var(--inv-fg)}
.kpi.ink .meta,.kpi.ink span:last-child{color:var(--inv-muted)}
.kpi.green{background:var(--green);border-color:var(--green);color:var(--green-ink)}
.kpi.green .meta,.kpi.green span:last-child{color:color-mix(in srgb,var(--green-ink) 78%,transparent)}
@media (prefers-reduced-motion:no-preference){
  .rise{animation:rise .7s cubic-bezier(.2,.7,.2,1) both}
  .d1{animation-delay:.06s}.d2{animation-delay:.14s}.d3{animation-delay:.22s}.d4{animation-delay:.3s}
  @keyframes rise{from{opacity:.001;transform:translateY(14px)}to{opacity:1;transform:none}}
}

/* Logo wall */
.logos{padding-block:clamp(24px,4vw,44px)}
.logo-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:8px 12px;margin-bottom:14px}
.wall{display:grid;grid-template-columns:repeat(8,minmax(0,1fr));border-top:1px solid var(--line);border-left:1px solid var(--line)}
.wall.six{grid-template-columns:repeat(6,minmax(0,1fr))}
.logo{border-right:1px solid var(--line);border-bottom:1px solid var(--line);aspect-ratio:3/2;display:flex;align-items:center;justify-content:center;padding:18px 20px;min-width:0;transition:background .2s}
.logo img{max-width:100%;max-height:52px;width:auto;height:auto;object-fit:contain;filter:var(--logo-filter);opacity:.78;transition:opacity .2s}
.wall.six .logo img{max-height:64px}
.logo:hover{background:var(--card)}
.logo:hover img{opacity:1}
.logo.text{font-family:var(--display);font-weight:800;font-size:clamp(14px,1.3vw,19px);letter-spacing:-.03em;color:var(--muted);text-align:center}
.logo.text:hover{color:var(--ink)}

/* Sections */
.section{padding-block:clamp(64px,8vw,120px)}
.section.tight{padding-top:0}
.head{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2.4fr);gap:16px clamp(24px,4vw,64px);margin-bottom:clamp(32px,4.5vw,56px);align-items:start}
.head .meta{padding-top:12px}
.head p{margin-top:18px}

/* Audience cards */
.split{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}
.aud{position:relative;overflow:hidden;border-radius:16px;padding:clamp(26px,3.4vw,48px);display:flex;flex-direction:column;gap:20px;min-width:0;text-decoration:none;transition:transform .3s cubic-bezier(.2,.7,.2,1),box-shadow .3s}
.aud:hover{transform:translateY(-6px);box-shadow:0 30px 60px -20px rgba(0,0,0,.35)}
.aud.green{background:var(--green);color:var(--green-ink)}
.aud.ink{background:var(--inv-bg);color:var(--inv-fg)}
.aud .meta{color:inherit;opacity:.72}
.aud h3{font-size:clamp(28px,3vw,42px);line-height:.98;letter-spacing:-.035em;font-weight:900;position:relative}
.aud p{font-size:17px;opacity:.82;position:relative}
.aud .num{position:absolute;right:-6px;top:-30px;font-family:var(--display);font-weight:900;font-size:clamp(160px,18vw,260px);line-height:1;letter-spacing:-.08em;opacity:.08;transition:transform .5s cubic-bezier(.2,.7,.2,1),opacity .4s;pointer-events:none}
.aud:hover .num{transform:translate(-14px,10px);opacity:.16}
.list{list-style:none;margin:0;padding:0;position:relative}
.list li{display:grid;grid-template-columns:28px 1fr;gap:8px;padding:12px 0;border-top:1px solid color-mix(in srgb,currentColor 20%,transparent);font-size:15.5px;font-weight:500}
.list li::before{content:"→";font-family:var(--mono);opacity:.7;transition:transform .25s}
.aud:hover .list li::before{transform:translateX(4px)}
.aud .cta{margin-top:auto;position:relative;display:inline-flex;align-items:center;gap:10px;font-weight:600;font-size:15.5px}
.aud .cta i{font-style:normal;transition:transform .25s}
.aud:hover .cta i{transform:translateX(6px)}

/* Tiles */
.tiles{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}
.tile{border-radius:14px;padding:24px;display:flex;flex-direction:column;gap:12px;min-height:200px;min-width:0;border:1px solid var(--line);transition:transform .25s}
.tile:hover{transform:translateY(-4px)}
.tile p{opacity:.8}
.tile .meta{color:inherit;opacity:.7;font-size:11px}
.tile h3{margin-top:auto}
.tile.t-ink{background:var(--inv-bg);color:var(--inv-fg);border-color:var(--inv-bg)}
.tile.t-card{background:var(--card);border-color:var(--card)}
.tile.t-green{background:var(--green);color:var(--green-ink);border-color:var(--green)}
.tile.t-soft{background:var(--green-soft);border-color:var(--green-soft)}
.tile.t-line{background:transparent}

/* Steps */
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;counter-reset:step}
.step{border-top:2px solid var(--ink);padding-top:20px;display:flex;flex-direction:column;gap:12px;min-width:0}
.step .n{font-family:var(--display);font-weight:900;font-size:clamp(40px,4vw,56px);line-height:1;letter-spacing:-.05em;color:var(--accent)}
.step p{color:var(--muted)}

/* Quotes */
.quotes{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}
.quote{border:1px solid var(--line);border-radius:14px;padding:26px;display:flex;flex-direction:column;gap:18px;min-width:0;background:var(--paper)}
.quote blockquote{margin:0;font-family:var(--display);font-weight:700;font-size:clamp(18px,1.6vw,22px);line-height:1.25;letter-spacing:-.02em}
.quote blockquote::before{content:"\201C";color:var(--accent);margin-right:2px}
.quote cite{font-style:normal;margin-top:auto;display:flex;flex-direction:column;gap:2px;font-size:14px}
.quote cite b{font-weight:600}
.quote cite span{color:var(--muted)}
.quote.ph{border-style:dashed}
.quote.ph blockquote{color:var(--muted)}

/* Band (inverse) */
.band{background:var(--inv-bg);color:var(--inv-fg)}
.band .meta{color:var(--inv-muted)}
.band .lead{color:var(--inv-muted)}
.band .lead b{color:var(--inv-fg)}
.band h2 em{font-style:italic;color:var(--inv-accent)}
.two-col{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(36px,6vw,96px);align-items:start}
.topics{list-style:none;margin:0;padding:0;border-top:1px solid var(--inv-line)}
.topics li{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding:15px 0;border-bottom:1px solid var(--inv-line);font-family:var(--display);font-weight:800;font-size:clamp(19px,1.9vw,26px);letter-spacing:-.03em;transition:padding .25s,color .25s}
.topics li span{font-family:var(--mono);font-weight:500;font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--inv-muted);white-space:nowrap}
.topics li:hover{padding-left:10px;color:var(--inv-accent)}
.asks{margin-top:8px;display:grid;gap:8px}
.ask{font-size:15.5px;padding:12px 16px;border:1px solid var(--inv-line);border-radius:999px;color:var(--inv-fg);width:fit-content;max-width:100%}

/* Cards row */
.cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}
.card{border:1px solid var(--line);border-radius:14px;padding:26px;display:flex;flex-direction:column;gap:14px;min-width:0;transition:border-color .2s,transform .2s}
.card:hover{border-color:var(--ink);transform:translateY(-3px)}
.card p{color:var(--muted)}
.card .meta{font-size:10.5px}
.card .small{font-size:14px}

/* Talk */
.talk{margin-top:12px;border-radius:18px;background:var(--inv-bg);color:var(--inv-fg);padding:clamp(28px,4.5vw,60px) 0 clamp(28px,4vw,48px);overflow:hidden}
.talk-head{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:clamp(24px,5vw,72px);align-items:end;padding-inline:clamp(28px,4.5vw,60px)}
.talk .meta{color:var(--inv-muted)}
.talk-title{font-family:var(--display);font-weight:900;font-size:clamp(44px,6.4vw,96px);line-height:.9;letter-spacing:-.05em;margin-top:14px}
.talk-title em{font-style:italic;color:var(--inv-accent)}
.talk p{color:var(--inv-muted);font-size:17px}
.talk .btn{margin-top:22px}
.strip{display:flex;gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-padding-inline:clamp(28px,4.5vw,60px);padding:clamp(32px,4vw,48px) clamp(28px,4.5vw,60px) 8px;scrollbar-width:thin;scrollbar-color:var(--inv-line) transparent}
.slide{flex:0 0 min(78%,520px);scroll-snap-align:start;margin:0;display:flex;flex-direction:column;gap:10px}
.slide img{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:cover;border-radius:10px;border:1px solid var(--inv-line);transition:transform .35s cubic-bezier(.2,.7,.2,1)}
.slide:nth-child(odd) img{transform:rotate(-1.2deg)}
.slide:nth-child(even) img{transform:rotate(1deg)}
.slide:hover img{transform:rotate(0) scale(1.02)}
.slide figcaption{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--inv-muted)}
.strip-note{padding:14px clamp(28px,4.5vw,60px) 0;font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--inv-muted)}

/* FAQ */
.faq{border-top:2px solid var(--ink)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:20px 0;font-family:var(--display);font-weight:800;font-size:clamp(18px,1.7vw,24px);letter-spacing:-.025em;line-height:1.15}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--mono);font-weight:500;font-size:22px;color:var(--accent);flex:0 0 auto;transition:transform .25s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq .a{padding:0 0 22px;color:var(--muted);font-size:16.5px;max-width:68ch}
.faq .a p+p{margin-top:10px}

/* About */
.about{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.3fr);gap:clamp(36px,6vw,96px);align-items:start}
.photo{margin:0;position:sticky;top:96px;border-radius:14px;overflow:hidden;background:var(--deep);aspect-ratio:4/5;max-width:100%}
.photo img{display:block;width:100%;height:100%;object-fit:cover;object-position:50% 30%}
.photo figcaption{position:absolute;left:14px;bottom:14px;display:inline-flex;align-items:center;gap:8px;font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:#F2F0EB;background:rgba(16,16,16,.72);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);padding:8px 12px;border-radius:999px}
.photo .dot{width:7px;height:7px;border-radius:50%;background:var(--cta);display:block}
.facts{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));border-top:2px solid var(--ink);margin-top:22px}
.facts div{padding:14px 0;border-bottom:1px solid var(--line);min-width:0}
.facts div:nth-child(odd){padding-right:16px}
.facts dt{font-family:var(--mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.facts dd{margin:4px 0 0;font-weight:600;font-size:16px}
.facts dd a{text-decoration:underline;text-decoration-thickness:1.5px;text-underline-offset:3px}
.brands{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}
.brand{position:relative;border-radius:14px;overflow:hidden;aspect-ratio:4/3;display:block;text-decoration:none;color:#F2F0EB;background:var(--deep)}
.brand img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .6s cubic-bezier(.2,.7,.2,1)}
.brand::after{content:"";position:absolute;left:0;right:0;bottom:0;height:60%;background:linear-gradient(transparent,rgba(0,0,0,.7));pointer-events:none}
.brand .lab{z-index:1}
.brand:hover img{transform:scale(1.04)}
.brand .lab{position:absolute;left:16px;right:16px;bottom:16px;display:flex;justify-content:space-between;align-items:end;gap:12px;background:linear-gradient(transparent,rgba(0,0,0,.0));}
.brand .lab b{font-family:var(--display);font-weight:900;font-size:clamp(24px,2.6vw,34px);letter-spacing:-.04em;line-height:1;text-shadow:0 2px 18px rgba(0,0,0,.6)}
.brand .lab span{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;background:rgba(16,16,16,.72);padding:7px 11px;border-radius:999px;white-space:nowrap}
.brands.four{grid-template-columns:repeat(4,minmax(0,1fr))}
.brands.five{grid-template-columns:repeat(5,minmax(0,1fr))}
.brands.five .brand .lab b{font-size:clamp(18px,1.6vw,22px)}
.logo.colour img{filter:none;opacity:1;max-height:56px}
.wall.allwall{margin-top:12px}
.brand .lab span.live{background:var(--green)}
.story{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:clamp(28px,5vw,72px);align-items:start}
.story-pics{display:grid;grid-template-columns:1fr 1fr;gap:10px}
.pic{margin:0;display:flex;flex-direction:column;gap:8px;min-width:0}
.pic img{display:block;width:100%;height:100%;object-fit:cover;border-radius:12px}
.pic.tall{aspect-ratio:4/5}
.pic.tall img{aspect-ratio:4/5}
.pic.wide{grid-column:1/-1}
.pic.wide img{aspect-ratio:16/9}
.pic figcaption{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.timeline{list-style:none;margin:0;padding:0;border-top:2px solid var(--ink)}
.timeline li{display:grid;grid-template-columns:110px 1fr;gap:16px;padding:16px 0;border-bottom:1px solid var(--line)}
.timeline li .y{font-family:var(--mono);font-size:12px;letter-spacing:.08em;color:var(--muted);padding-top:4px}
.timeline li b{display:block;font-family:var(--display);font-weight:800;font-size:19px;letter-spacing:-.02em}
.timeline li span{color:var(--muted);font-size:15.5px}

/* Journal */
.posts{border-top:2px solid var(--ink)}
.post{display:grid;grid-template-columns:140px 1fr auto;gap:12px 32px;padding:24px 0;border-bottom:1px solid var(--line);text-decoration:none;align-items:baseline;transition:padding .2s}
.post:hover{padding-left:8px}
.post .meta{padding-top:6px}
.post h3{font-size:clamp(22px,2.2vw,30px)}
.post p{color:var(--muted);margin-top:8px}
.post .arrow{font-family:var(--mono);color:var(--accent);font-size:20px}
.post.soon{opacity:.55}
.article{max-width:68ch}
.article h1{font-size:clamp(38px,5vw,68px)}
.article .lead{margin-top:22px}
.article h2{font-size:clamp(26px,2.6vw,36px);margin-top:44px}
.article p{font-size:18px;line-height:1.6;margin-top:18px;color:var(--ink)}
.article ul,.article ol{font-size:18px;line-height:1.6;margin-top:16px;padding-left:22px;max-width:62ch}
.article li+li{margin-top:8px}
.article .byline{display:flex;align-items:center;gap:12px;margin-top:28px;padding-top:20px;border-top:1px solid var(--line)}
.article .byline img{width:44px;height:44px;border-radius:50%}
.article .byline b{display:block;font-weight:600}
.article .byline span{color:var(--muted);font-size:14px}
.callout{margin-top:28px;border-left:3px solid var(--accent);padding:4px 0 4px 20px;font-family:var(--display);font-weight:700;font-size:clamp(20px,2vw,26px);line-height:1.25;letter-spacing:-.02em}

/* Contact */
.contact{background:var(--inv-bg);color:var(--inv-fg);border-radius:18px;padding:clamp(30px,5vw,72px);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(32px,6vw,96px)}
.contact .meta{color:var(--inv-muted)}
.contact h2{font-size:clamp(56px,8vw,120px);line-height:.86;letter-spacing:-.055em;margin-top:14px}
.contact h2 em{font-style:italic;color:var(--inv-accent)}
.contact .intro{margin-top:22px;font-size:18px;color:var(--inv-muted)}
.contact .who{display:flex;align-items:center;gap:12px;margin-top:24px}
.contact .who img{width:48px;height:48px;border-radius:50%}
.contact .who b{display:block;font-weight:600}
.contact .who span{color:var(--inv-muted);font-size:14px}
.direct{margin-top:26px}
.direct-row{display:flex;flex-wrap:wrap;align-items:center;gap:8px 14px;padding:14px 0;border-top:1px solid var(--inv-line)}
.direct-row .meta{width:84px}
.direct-row .val{font-weight:600;font-size:19px;user-select:all;word-break:break-word;min-width:0;text-decoration:none}
.copy{font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;border:1px solid var(--inv-line);background:transparent;color:var(--inv-fg);padding:6px 11px;border-radius:999px;cursor:pointer}
.copy:hover{border-color:var(--inv-fg)}
form{display:grid;gap:18px;align-content:start}
.field{display:grid;gap:7px}
.field label{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--inv-muted)}
.field input,.field select,.field textarea{font:inherit;font-size:16px;color:var(--inv-fg);background:transparent;border:1px solid var(--inv-line);padding:12px 14px;border-radius:8px;outline:none;width:100%;transition:border-color .2s}
.field select option{background:var(--inv-bg);color:var(--inv-fg)}
.field input:focus,.field select:focus,.field textarea:focus{border-color:var(--inv-fg)}
.field textarea{resize:vertical;min-height:110px}
.two{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.form-note{font-size:14px;color:var(--inv-muted);min-height:1.4em}

/* Next-page nudge */
.nudge{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:12px}
.nudge a{border:1px solid var(--line);border-radius:14px;padding:22px 24px;text-decoration:none;display:flex;justify-content:space-between;align-items:center;gap:16px;transition:border-color .2s,transform .2s}
.nudge a:hover{border-color:var(--ink);transform:translateY(-2px)}
.nudge a b{font-family:var(--display);font-weight:800;font-size:19px;letter-spacing:-.02em;display:block}
.nudge a span{color:var(--muted);font-size:14px;display:block;margin-top:2px}
.nudge a i{font-style:normal;font-family:var(--mono);color:var(--accent);font-size:20px}

footer{padding-block:40px 56px;font-size:13.5px;color:var(--muted)}
.foot{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px 32px}
.foot a{text-decoration:none}
.foot a:hover{color:var(--ink)}
.foot nav{display:flex;flex-wrap:wrap;gap:8px 18px}

/* Responsive */
@media (max-width:1100px){
  .pills{display:none}
  .menu-btn{display:inline-block}
  .wall{grid-template-columns:repeat(5,minmax(0,1fr))}
  .wall.six{grid-template-columns:repeat(3,minmax(0,1fr))}
}
@media (max-width:960px){
  .hero-grid,.two-col,.about,.contact,.talk-head,.head{grid-template-columns:1fr}
  .head .meta{padding-top:0}
  .cards,.tiles,.quotes,.steps,.brands.four{grid-template-columns:1fr 1fr}
  .brands.five{grid-template-columns:repeat(3,minmax(0,1fr))}
  .story{grid-template-columns:1fr}
  .photo{position:relative;top:auto;max-width:440px}
}
@media (max-width:720px){
  .split,.two,.cards,.tiles,.quotes,.steps,.brands,.brands.four,.nudge{grid-template-columns:1fr}
  .brands.five{grid-template-columns:1fr 1fr}
  .wall{grid-template-columns:repeat(3,minmax(0,1fr))}
  .wall.six{grid-template-columns:repeat(2,minmax(0,1fr))}
  .tile{min-height:0}
  .direct-row .meta{width:auto;flex-basis:100%}
  .head-right .btn{display:none}
  .slide{flex-basis:86%}
  .ask{border-radius:14px}
  .post{grid-template-columns:1fr}
  .post .arrow{display:none}
  .timeline li{grid-template-columns:1fr;gap:4px}
}

/* v10 additions */
.wall.ten{grid-template-columns:repeat(5,minmax(0,1fr))}
.wall.allwall{grid-template-columns:repeat(6,minmax(0,1fr))}
.logo img{filter:none;opacity:1;max-height:46px;max-width:78%}
.logo:hover img{opacity:1}
.brands.six{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}
button.brand{border:0;padding:0;cursor:pointer;text-align:left;font:inherit;color:#F2F0EB;outline-offset:3px}
button.brand.on{box-shadow:0 0 0 3px var(--paper),0 0 0 6px var(--accent)}
.brand.text-card{background:var(--inv-bg);display:flex;align-items:center;justify-content:center}
.brand.text-card .wordmark{font-family:var(--display);font-weight:900;font-size:clamp(48px,6vw,88px);letter-spacing:-.05em;color:var(--inv-fg)}
.brand.text-card::after{display:none}
.brand.text-card .lab b{color:var(--inv-fg);text-shadow:none}
.story-panel{margin-top:16px;border:1px solid var(--line);border-radius:14px;padding:clamp(22px,3vw,36px);background:var(--paper)}
.story-item{display:grid;gap:12px;max-width:70ch}
.story-item h3{font-size:clamp(26px,2.6vw,36px);letter-spacing:-.03em;font-weight:900}
.story-item .ctas{margin-top:10px}
.note{border:1px dashed var(--accent);border-radius:10px;padding:12px 16px;font-size:15px !important;color:var(--muted) !important;background:color-mix(in srgb,var(--accent) 6%,transparent)}
.note b{color:var(--accent)}
.wide-photo{margin:0;position:relative;border-radius:16px;overflow:hidden;background:var(--deep)}
.wide-photo img{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:cover}
.wide-photo figcaption{position:absolute;left:16px;bottom:16px;display:inline-flex;align-items:center;gap:8px;font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:#F2F0EB;background:rgba(16,16,16,.72);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);padding:8px 12px;border-radius:999px}
.wide-photo .dot{width:7px;height:7px;border-radius:50%;background:var(--cta);display:block}
@media (max-width:960px){.brands.six{grid-template-columns:1fr 1fr}.wall.allwall{grid-template-columns:repeat(4,minmax(0,1fr))}}
@media (max-width:720px){.wall.ten,.wall.allwall{grid-template-columns:repeat(2,minmax(0,1fr))}}
.story-item{grid-template-columns:minmax(0,1fr)}
.story-item .btn{white-space:normal;text-align:left}
[hidden]{display:none!important}
.wall.ten .logo,.wall.allwall .logo{aspect-ratio:2/1}
.logo.mid img{max-height:56px}
.logo.tall img{max-height:72px}
.wall.ten .logo,.wall.allwall .logo{overflow:hidden;min-height:0}
.logo.tall img{max-height:60px}

/* v11 theme: Instrument Sans, lightest cream, tomato #E03C30, slate #46617E, butter #F6E3A1 */
h1,h2,h3{font-weight:600}
h1{line-height:.98;letter-spacing:-.04em}
h2{line-height:1;letter-spacing:-.035em}
h3{font-weight:600;letter-spacing:-.02em}
em.cut,.band h2 em,.talk-title em,.contact h2 em{font-style:normal}
.mark{font-weight:600;letter-spacing:-.03em}
.mobile-nav a,.topics li,.faq summary,.timeline li b,.nudge a b,.logo.text{font-weight:600}
.kpi b{font-weight:600;line-height:1;letter-spacing:-.035em}
.aud h3,.story-item h3,.brand .lab b,.brand.text-card .wordmark,.talk-title,.contact h2,.step .n,.aud .num{font-weight:600}
.quote blockquote,.prose p.big,.callout{font-weight:500}
.contact h2{line-height:.95}
.talk-title{line-height:.96}

.btn{border-radius:10px}
.btn.tomato{background:var(--tomato);border-color:var(--tomato);color:#fff}
.btn.light{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.head-right .btn{border-radius:10px}

.kpi{background:var(--card);border-radius:12px}
.kpi.green{background:var(--tomato);border-color:var(--tomato);color:#fff}
.kpi.green .meta,.kpi.green span:last-child{color:rgba(255,255,255,.82)}
.kpi.butter{background:var(--butter);border-color:var(--butter);color:var(--ink)}
.kpi.butter .meta,.kpi.butter span:last-child{color:var(--third-fg)}
.kpi:hover{border-color:var(--line)}
.kpi.butter:hover{border-color:var(--butter)}

.aud.green{background:var(--slate);color:#fff}
.tile{background:var(--card)}
.tile.t-line{background:transparent}
.tile.t-green{background:var(--slate);border-color:var(--slate);color:#fff}
.tile.t-soft{background:var(--butter);border-color:var(--butter);color:var(--ink)}
.quote{background:var(--card)}
.card{background:var(--card)}
.story-panel{background:var(--card)}
.brand .lab span.live{background:var(--slate)}

/* Slate dot on the opening label of each page, butter dot on journal labels */
.hero-top .meta:first-child{display:inline-flex;align-items:center;gap:8px}
.hero-top .meta:first-child::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--slate);flex:none}
.post .meta::before{content:"";display:inline-block;width:7px;height:7px;border-radius:50%;background:var(--butter-deep);margin-right:8px;vertical-align:1px}
.article mark,.prose mark{background:linear-gradient(transparent 58%,var(--butter) 58%);color:inherit;padding:0 2px}
.photo .dot,.wide-photo .dot{background:var(--tomato)}
.note{border-color:var(--butter-deep);background:color-mix(in srgb,var(--butter) 28%,transparent)}
.note b{color:var(--ink)}
button.brand.on{box-shadow:0 0 0 3px var(--paper),0 0 0 6px var(--tomato)}
.logo:hover{background:var(--card)}

/* v12: founder cohort strip and plans */
.cohort-wrap{padding-block:clamp(40px,6vw,88px) 0}
.cohort{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);gap:clamp(28px,5vw,72px);align-items:start;background:var(--card);border:1px solid var(--line);border-radius:18px;padding:clamp(26px,4vw,56px)}
.cohort h2{margin-top:16px;font-size:clamp(32px,4vw,56px)}
.cohort .lead{margin-top:20px;max-width:52ch}
.cohort .lead+.lead{margin-top:14px}
.cohort-side{display:grid;gap:14px;align-content:start}
.who-row{display:grid;grid-template-columns:12px 1fr;gap:14px;padding:16px 0;border-top:1px solid var(--line)}
.who-row i{width:10px;height:10px;border-radius:50%;background:var(--slate);margin-top:7px}
.who-row b{display:block;font-weight:600;font-size:18px;letter-spacing:-.015em}
.who-row span{display:block;color:var(--muted);font-size:15.5px;margin-top:3px}
.cohort-price{border-top:1px solid var(--line);padding-top:16px}
.cohort-price b{display:block;font-family:var(--display);font-weight:600;font-size:clamp(28px,3vw,38px);letter-spacing:-.035em;line-height:1}
.cohort-price span{display:block;font-family:var(--mono);font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin-top:8px}
.plans{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}
.plan{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:clamp(24px,3vw,36px);display:flex;flex-direction:column;gap:16px;min-width:0}
.plan.featured{border:2px solid var(--ink)}
.plan .meta{display:flex;flex-wrap:wrap;align-items:center;gap:10px;color:var(--ink)}
.plan .tag{font-style:normal;background:var(--butter);color:var(--ink);border-radius:999px;padding:4px 10px;font-size:10.5px}
.plan .price{display:flex;align-items:baseline;gap:10px}
.plan .price b{font-family:var(--display);font-weight:600;font-size:clamp(44px,5vw,64px);letter-spacing:-.04em;line-height:1}
.plan .price span{color:var(--muted);font-size:15px}
.plan p{color:var(--muted);font-size:16.5px}
.ticks{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}
.ticks li{display:grid;grid-template-columns:22px 1fr;gap:8px;padding:11px 0;border-bottom:1px solid var(--line);font-size:15.5px}
.ticks li::before{content:"✓";color:var(--slate);font-weight:600}
.plan .btn{margin-top:auto;align-self:flex-start}
@media (max-width:960px){.cohort{grid-template-columns:1fr}}
@media (max-width:720px){.plans{grid-template-columns:1fr}}
.plan .meta{min-height:26px}
.privacy{font-size:13px;color:var(--inv-muted);margin-top:-4px;max-width:46ch}

/* v14: brighter CTAs, CTA bands, ticker, chips, sticky mobile bar, colour switcher */
.btn,.btn.tomato{background:var(--cta);border-color:var(--cta);color:var(--cta-fg);box-shadow:0 2px 0 rgba(0,0,0,.12)}
.btn:hover{filter:saturate(1.1) brightness(1.03)}
.btn.ghost{background:transparent;color:var(--ink);border-color:var(--ink);box-shadow:none}
.btn.inv{background:var(--inv-fg);color:var(--inv-bg);border-color:var(--inv-fg)}
.btn.light{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.btn.dark{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.btn.line{background:transparent;color:var(--cta-fg);border-color:currentColor;box-shadow:none}
.kpi.green{background:var(--cta);border-color:var(--cta);color:var(--cta-fg)}
.kpi.green .meta,.kpi.green span:last-child{color:inherit;opacity:.82}
.kpi.butter,.tile.t-soft{background:var(--butter);border-color:var(--butter);color:var(--third-fg)}
.kpi.butter .meta,.kpi.butter span:last-child,.tile.t-soft .meta,.tile.t-soft p{color:inherit;opacity:.78}
.aud.green,.tile.t-green{background:var(--slate);border-color:var(--slate);color:var(--second-fg)}
.plan .tag{background:var(--butter);color:var(--third-fg)}
.plan.featured{border-color:var(--cta);box-shadow:0 0 0 2px var(--cta)}
.who-row i,.ticks li::before{color:var(--slate)}
.who-row i{background:var(--slate)}
.lead{color:var(--muted)}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:20px}
.chips span{font-family:var(--mono);font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;padding:7px 12px;border-radius:999px;border:1px solid var(--line);background:var(--card)}
.chips span:nth-child(1){background:var(--butter);border-color:var(--butter);color:var(--third-fg)}
.cta-band-wrap{padding-block:clamp(20px,3vw,36px)}
.cta-band{background:var(--cta);color:var(--cta-fg);border-radius:20px;padding:clamp(26px,4vw,52px);display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:20px 40px}
.cta-band h2{font-size:clamp(28px,3.4vw,46px);line-height:1.02;max-width:20ch}
.cta-band p{margin-top:10px;font-size:17px;opacity:.9;max-width:48ch}
.cta-band .ctas{margin-top:0}
.ticker{background:var(--butter);color:var(--third-fg);overflow:hidden;padding-block:16px;margin-top:clamp(28px,4vw,56px)}
.ticker-track{display:flex;width:max-content;animation:tick 48s linear infinite}
.ticker-track>div{display:flex;align-items:center;gap:22px;padding-right:22px}
.ticker span{font-family:var(--display);font-weight:600;font-size:clamp(18px,2vw,24px);letter-spacing:-.02em;white-space:nowrap}
.ticker i{width:9px;height:9px;border-radius:50%;background:var(--cta);flex:none}
.ticker:hover .ticker-track{animation-play-state:paused}
@keyframes tick{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.ticker-track{animation:none}}
.mbar{display:none}
@media (max-width:720px){
  .mbar{display:flex;justify-content:center;align-items:center;position:fixed;left:12px;right:12px;bottom:calc(12px + env(safe-area-inset-bottom,0px));z-index:30;background:var(--cta);color:var(--cta-fg);font-weight:600;font-size:16px;text-decoration:none;padding:15px 18px;border-radius:12px;box-shadow:0 10px 30px -8px rgba(0,0,0,.35)}
  body{padding-bottom:84px}
  .cta-band .ctas{width:100%}
}
/* preview-only colour switcher */
.fs-switch{position:fixed;left:16px;bottom:16px;z-index:40;font-family:var(--body)}
.fs-switch>button{display:flex;align-items:center;gap:8px;background:var(--ink);color:var(--paper);border:0;border-radius:999px;padding:10px 14px 10px 12px;font:600 13.5px/1 var(--body);cursor:pointer;box-shadow:0 8px 24px -6px rgba(0,0,0,.4)}
.fs-dots{display:inline-flex}.fs-dots i{width:14px;height:14px;border-radius:50%;border:1.5px solid rgba(255,255,255,.7);margin-left:-4px}.fs-dots i:first-child{margin-left:0}
.fs-panel{position:absolute;left:0;bottom:52px;width:min(320px,calc(100vw - 32px));max-height:min(70vh,560px);overflow:auto;background:#fff;color:#14172A;border:1px solid #E3E3E3;border-radius:16px;padding:10px;box-shadow:0 24px 60px -12px rgba(0,0,0,.35)}
.fs-panel p{margin:6px 8px 10px;font-size:12.5px;color:#5B606A}
.fs-opt{display:grid;grid-template-columns:auto 1fr;gap:4px 12px;align-items:center;width:100%;text-align:left;background:none;border:1.5px solid transparent;border-radius:12px;padding:10px;cursor:pointer;font:inherit;color:inherit}
.fs-opt:hover{background:#F6F6F4}
.fs-opt[aria-pressed="true"]{border-color:#14172A}
.fs-opt b{font-size:14.5px;font-weight:600}
.fs-opt small{grid-column:2;font-size:12.5px;color:#5B606A;line-height:1.3}
.fs-opt .fs-dots{grid-row:span 2}.fs-opt .fs-dots i{border-color:#fff;width:18px;height:18px;box-shadow:0 0 0 1px rgba(0,0,0,.08)}
@media (max-width:720px){.fs-switch{bottom:calc(84px + env(safe-area-inset-bottom,0px))}}
@media (min-width:721px){.fs-switch{left:auto;right:16px}.fs-panel{left:auto;right:0}}
@media (max-width:720px){.fs-switch>button{font-size:12px;padding:8px 11px 8px 9px}}

/* v15: newsletter sign-up and podcast */
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.sub-wrap{padding-block:clamp(28px,4vw,56px)}
.sub{background:var(--butter);color:var(--third-fg);border-radius:20px;padding:clamp(26px,4vw,52px);display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:24px clamp(28px,5vw,64px);align-items:center}
.sub .meta{color:inherit;opacity:.75}
.sub h2{font-size:clamp(28px,3.4vw,46px);line-height:1.02;margin-top:12px}
.sub h2 em{font-style:normal;color:var(--hl)}
.sub p{margin-top:12px;font-size:17px;opacity:.88;max-width:46ch}
.sub-row{display:flex;gap:8px;background:#fff;border-radius:14px;padding:6px;box-shadow:0 1px 0 rgba(0,0,0,.06)}
.sub-row input{flex:1;min-width:0;border:0;background:transparent;font:inherit;font-size:16px;color:var(--ink);padding:10px 12px;outline:none}
.sub-row .btn{flex:none}
.sub-note{font-size:13.5px;margin-top:10px;opacity:.8}
.sub-wa{display:inline-block;margin-top:10px;font-weight:600;font-size:14.5px;color:inherit}
.qs{list-style:none;margin:0;padding:0;counter-reset:q;border-top:2px solid var(--ink)}
.qs li{counter-increment:q;display:grid;grid-template-columns:44px 1fr;gap:2px 12px;padding:16px 0;border-bottom:1px solid var(--line)}
.qs li::before{content:counter(q);grid-row:span 2;font-family:var(--display);font-weight:600;font-size:28px;line-height:1;color:var(--hl)}
.qs b{font-family:var(--display);font-weight:600;font-size:19px;letter-spacing:-.02em}
.qs span{color:var(--muted);font-size:15.5px}
div.post.soon{cursor:default}
@media (max-width:960px){.sub{grid-template-columns:1fr}}
@media (max-width:420px){.sub-row{flex-direction:column;background:transparent;box-shadow:none;padding:0}.sub-row input{background:#fff;border-radius:12px;padding:14px}.sub-row .btn{justify-content:center}}

/* v16: review build */
.review-bar{background:var(--ink);color:var(--paper);font-size:13.5px;text-align:center;padding:9px 16px}
.review-bar a{color:var(--butter);font-weight:600;text-decoration:none;margin-left:6px}
.next{align-self:start}
.next .meta{color:var(--inv-muted)}
.next ol{list-style:none;margin:14px 0 0;padding:0;counter-reset:n;border-top:1px solid var(--inv-line)}
.next li{counter-increment:n;display:grid;grid-template-columns:40px 1fr;gap:2px 10px;padding:18px 0;border-bottom:1px solid var(--inv-line)}
.next li::before{content:counter(n);grid-row:span 2;font-family:var(--display);font-weight:600;font-size:28px;line-height:1;color:var(--inv-accent)}
.next b{font-family:var(--display);font-weight:600;font-size:clamp(18px,1.6vw,22px);letter-spacing:-.02em}
.next span{color:var(--inv-muted);font-size:15.5px}
.quote.feature{border:0;background:var(--card);border-radius:20px;padding:clamp(28px,4vw,56px);box-shadow:0 1px 0 var(--line)}
.quote.feature blockquote{font-size:clamp(24px,2.8vw,38px);line-height:1.18;letter-spacing:-.025em;font-weight:500;max-width:34ch}
.quote.feature cite{margin-top:22px;font-size:15px}

/* v17: Ecommerce & Co lockup */
.mark{display:inline-flex;flex-direction:column;line-height:1;gap:5px;text-decoration:none;color:var(--ink)}
.mark .mk-word{font-family:var(--display);font-weight:600;font-size:21px;letter-spacing:-.035em;white-space:nowrap}
.mark .mk-word i{font-style:normal;color:var(--cta)}
.mark .mk-sub{font-family:var(--mono);font-weight:500;font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.mark.big .mk-word{font-size:clamp(30px,3.4vw,44px)}
.mark.big .mk-sub{font-size:12px}
.foot-brand{display:flex;flex-wrap:wrap;align-items:flex-end;justify-content:space-between;gap:16px 40px;padding-bottom:28px;margin-bottom:24px;border-bottom:1px solid var(--line)}
.foot-brand p{max-width:44ch;font-size:15px;color:var(--muted)}
@media (max-width:420px){.mark .mk-word{font-size:19px}}

/* ============================================================
   v18: design system. Colour rules:
   Tomato  = the primary action only (Book a call) and the & in the logo. White text, always.
   Blue    = replaces black: panels, footer, contact, secondary buttons, headline emphasis.
   Butter  = soft background fills only. Never text, never a button.
   Navy ink for text. Cream and white for everything else.
   ============================================================ */

/* Buttons: secondary is the default; primary has to be asked for */
.btn,.btn.ghost{background:transparent;color:var(--deep);border:1.5px solid var(--deep);box-shadow:none;border-radius:10px}
.btn:hover,.btn.ghost:hover{background:var(--deep);color:var(--deep-fg);filter:none}
.btn.tomato,.btn.primary{background:var(--cta);border-color:var(--cta);color:#fff;box-shadow:0 2px 0 rgba(0,0,0,.10)}
.btn.tomato:hover,.btn.primary:hover{background:var(--cta);color:#fff;filter:brightness(1.06)}
.btn.blue{background:var(--deep);border-color:var(--deep);color:var(--deep-fg)}
.btn.blue:hover{filter:brightness(1.1)}
.btn.light,.btn.inv{background:#fff;color:var(--deep);border-color:#fff}
.btn.light:hover,.btn.inv:hover{background:transparent;color:#fff;border-color:#fff}
.btn.dark{background:var(--deep);border-color:var(--deep);color:var(--deep-fg)}

/* Text colour: navy, never black. Headline emphasis is blue. */
em.cut{color:var(--hl)}
.pills a.on{background:var(--deep);color:var(--deep-fg)}
.review-bar{background:var(--deep);color:var(--deep-fg)}
.review-bar a{color:var(--butter)}
:focus-visible{outline-color:var(--deep)}

/* Header: bigger logo */
.head-row{padding-block:16px}
.mark{gap:6px;color:var(--ink)}
.mark .mk-word{display:block;line-height:0}
.mk-svg{display:block;height:30px;width:auto;overflow:visible}
.mk-svg .mk-amp{fill:var(--cta)}
.mark .mk-sub{font-size:10.5px;letter-spacing:.2em;padding-left:2px}
.mark.big .mk-svg{height:clamp(40px,4.6vw,60px)}
.mark.big .mk-sub{font-size:12px}
@media (max-width:1100px){.pills a{padding:7px 10px}}
@media (max-width:420px){.mk-svg{height:25px}.mark .mk-sub{font-size:9.5px}}

/* Floating mobile bar removed */
.mbar{display:none!important}
@media (max-width:720px){body{padding-bottom:0}.fs-switch{bottom:calc(16px + env(safe-area-inset-bottom,0px))}}

/* Chips: one style, none highlighted */
.chips span,.chips span:nth-child(1){background:var(--card);border:1px solid var(--line);color:var(--ink)}

/* Hero with a photo on desktop; KPIs become a row underneath */
.hero-grid.has-photo{grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);align-items:center}
.hero-photo{margin:0;position:relative;border-radius:18px;overflow:hidden;aspect-ratio:4/5;max-height:620px;background:var(--deep);justify-self:end;width:100%}
.hero-photo img{display:block;width:100%;height:100%;object-fit:cover;object-position:50% 25%}
.hero-photo::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 60%,rgba(10,16,60,.55));pointer-events:none}
.hero-photo figcaption{position:absolute;left:18px;bottom:16px;z-index:1;font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#fff}
.hero-photo::before{content:"";position:absolute;right:-1px;top:-1px;width:64px;height:64px;background:var(--butter);border-bottom-left-radius:18px;z-index:1}
.kpis.row{grid-template-columns:repeat(4,minmax(0,1fr));margin-top:clamp(32px,4vw,56px)}
.kpi{background:var(--card)}
.kpi.ink,.kpi.deep,.kpi.green{background:var(--deep);border-color:var(--deep);color:var(--deep-fg)}
.kpi.ink .meta,.kpi.ink span:last-child,.kpi.deep .meta,.kpi.deep span:last-child,.kpi.green .meta,.kpi.green span:last-child{color:var(--inv-muted);opacity:1}
.kpi:hover{border-color:var(--deep)}
@media (max-width:960px){.hero-grid.has-photo{grid-template-columns:1fr}.hero-photo{display:none}.kpis.row{grid-template-columns:repeat(2,minmax(0,1fr))}}

/* Audience cards: butter and blue, with a proper button */
.aud.butter{background:var(--butter);color:var(--third-fg)}
.aud.ink{background:var(--deep);color:var(--deep-fg)}
.aud .cta.pill{align-self:flex-start;padding:13px 20px;border-radius:10px;border:1.5px solid currentColor;font-size:15.5px;transition:background .2s,color .2s}
.aud.butter .cta.pill{background:var(--deep);border-color:var(--deep);color:var(--deep-fg)}
.aud.ink .cta.pill{background:#fff;border-color:#fff;color:var(--deep)}
.aud:hover .cta.pill{filter:brightness(1.08)}
.aud .list li::before{color:inherit}

/* CTA band: butter, used rarely */
.cta-band{background:var(--butter);color:var(--third-fg)}
.cta-band p{opacity:.85}

/* Dark surfaces are the blue */
.tile.t-ink,.tile.t-green{background:var(--deep);border-color:var(--deep);color:var(--deep-fg)}
footer{background:var(--deep);color:var(--inv-muted);margin-top:clamp(28px,4vw,56px)}
footer .mark{color:#fff}
footer .mk-svg .mk-amp{fill:var(--butter)}
footer .mark .mk-sub{color:var(--inv-muted)}
.foot-brand{border-bottom-color:var(--inv-line)}
.foot-brand p{color:var(--inv-muted)}
.foot a:hover{color:#fff}
.who-row i{background:var(--deep)}
.ticks li::before{color:var(--deep)}
.ticker i{background:var(--deep)}
.sub h2 em{color:var(--deep)}

/* Founders: ways of working (replaces the plan cards) */
.ways{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1fr) minmax(0,1fr);gap:12px}
.way-fee{background:var(--deep);color:var(--deep-fg);border-radius:16px;padding:clamp(24px,3vw,36px);display:flex;flex-direction:column;gap:8px}
.way-fee .meta{color:var(--inv-muted)}
.way-fee b{font-family:var(--display);font-weight:700;font-size:clamp(40px,4.4vw,60px);letter-spacing:-.045em;line-height:1}
.way-fee>span{color:var(--inv-muted);font-size:15px}
.way-fee p{margin-top:auto;padding-top:22px;color:var(--inv-muted);font-size:15.5px}
.way{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:clamp(24px,3vw,36px);display:flex;flex-direction:column;gap:12px}
.way h3{font-size:clamp(26px,2.6vw,34px);font-weight:700;letter-spacing:-.03em}
.way p{color:var(--muted)}
.way .ticks{margin-top:6px}
@media (max-width:960px){.ways{grid-template-columns:1fr}}

/* Interactive timeline */
.tl{position:relative;outline:none}
.tl-rail{position:relative;display:flex;gap:0;overflow-x:auto;scrollbar-width:none;padding:6px 2px 4px;border-bottom:2px solid var(--deep)}
.tl-rail::-webkit-scrollbar{display:none}
.tl-dot{flex:1 0 64px;position:relative;background:none;border:0;padding:0 0 18px;cursor:pointer;font:500 12px/1 var(--mono);letter-spacing:.06em;color:var(--muted);text-align:left}
.tl-dot span{display:block;padding-left:2px;transition:color .2s,transform .2s}
.tl-dot::after{content:"";position:absolute;left:0;bottom:-7px;width:12px;height:12px;border-radius:50%;background:var(--paper);border:2px solid var(--deep);transition:transform .25s,background .25s}
.tl-dot.era-group::after{border-color:var(--cta)}
.tl-dot.era-build::after{border-color:var(--butter-deep)}
.tl-dot.era-now::after{border-color:var(--deep)}
.tl-dot:hover span{color:var(--ink)}
.tl-dot.on span{color:var(--ink);font-weight:600;transform:translateY(-3px)}
.tl-dot.on::after{transform:scale(1.5);background:var(--deep)}
.tl-dot.era-group.on::after{background:var(--cta)}
.tl-dot.era-build.on::after{background:var(--butter-deep)}
.tl-keys{display:flex;flex-wrap:wrap;gap:6px 18px;margin:18px 0 16px}
.tl-key{display:inline-flex;align-items:center;gap:8px;font:500 11px/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.tl-key i{width:10px;height:10px;border-radius:50%;border:2px solid var(--deep)}
.tl-key.era-group i{border-color:var(--cta)}.tl-key.era-build i{border-color:var(--butter-deep)}
.tl-viewport{overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;margin-inline:calc(var(--gutter)*-1);padding-inline:var(--gutter);scroll-padding-inline:var(--gutter)}
.tl-viewport::-webkit-scrollbar{display:none}
.tl-track{list-style:none;margin:0;padding:0 0 6px;display:flex;gap:14px;width:max-content}
.tl-card{scroll-snap-align:start;width:min(76vw,560px);flex:none;display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);background:var(--card);border:1px solid var(--line);border-radius:18px;overflow:hidden;cursor:pointer;transition:border-color .25s,box-shadow .25s,opacity .25s;opacity:.7}
.tl-card.on{opacity:1;border-color:var(--deep);box-shadow:0 18px 40px -22px rgba(18,26,69,.45);cursor:default}
.tl-vis{position:relative;min-height:230px;background:var(--deep);display:flex;align-items:flex-end;overflow:hidden}
.tl-card.era-group .tl-vis{background:var(--cta)}
.tl-card.era-build .tl-vis{background:var(--butter)}
.tl-vis img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.tl-big{font-family:var(--display);font-weight:700;font-size:clamp(56px,7vw,92px);letter-spacing:-.06em;line-height:.8;color:rgba(255,255,255,.95);padding:0 0 14px 16px}
.tl-card.era-build .tl-big{color:var(--deep)}
.tl-txt{padding:clamp(20px,2.4vw,30px);display:flex;flex-direction:column;gap:10px}
.tl-txt h3{font-size:clamp(22px,2.2vw,28px);font-weight:700;letter-spacing:-.03em}
.tl-txt p{color:var(--muted);font-size:15.5px}
.tl-nav{display:flex;align-items:center;gap:14px;margin-top:18px}
.tl-nav button{width:44px;height:44px;border-radius:50%;border:1.5px solid var(--deep);background:transparent;color:var(--deep);font-size:18px;cursor:pointer;transition:background .2s,color .2s}
.tl-nav button:hover:not(:disabled){background:var(--deep);color:var(--deep-fg)}
.tl-nav button:disabled{opacity:.3;cursor:default}
.tl-count{font:500 12px/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
@media (max-width:720px){.tl-card{grid-template-columns:1fr;width:82vw}.tl-vis{min-height:170px}.tl-dot{flex-basis:56px}}
@media (prefers-reduced-motion:reduce){.tl-card,.tl-dot span,.tl-dot::after{transition:none}}

/* Story panel buttons all secondary */
.story-item .btn{background:transparent}
.hero-photo::before{display:none}
.hero-grid.has-photo h1{font-size:clamp(44px,5.2vw,84px)}
.hero-grid.has-photo{align-items:end}
.hero-photo{max-height:560px}
.mk-svg{height:32px}
footer{background:transparent;color:var(--muted);border-top:1px solid var(--line)}
footer .mark{color:var(--ink)}
footer .mk-svg .mk-amp{fill:var(--cta)}
footer .mark .mk-sub{color:var(--muted)}
.foot-brand{border-bottom-color:var(--line)}
.foot-brand p{color:var(--muted)}
.foot a:hover{color:var(--deep)}
/* timeline era colours follow the rules: no tomato */
.tl-dot.era-group::after,.tl-key.era-group i{border-color:var(--ink)}
.tl-dot.era-group.on::after{background:var(--ink)}
.tl-card.era-group .tl-vis{background:var(--ink)}
.tl-dot.era-now::after,.tl-key.era-now i{border-color:var(--ink);background:var(--ink)}
.tl-dot.era-now.on::after{background:var(--deep);border-color:var(--deep)}
@media (max-width:960px){.hero-photo.keep{display:block;max-height:440px;aspect-ratio:4/5;margin-top:8px}}
.mk-svg{height:30px}
@media (max-width:420px){.mk-svg{height:23px}}

/* v20: final lockup, C mark + wordmark */
.mark{flex-direction:row;align-items:center;gap:12px}
.mark .mk-text{display:flex;flex-direction:column;gap:6px;line-height:1}
.mk-c{width:44px;height:44px;flex:none;display:block}
.mk-c .mk-cc{fill:var(--cta)}
.mk-c .mk-ca{fill:var(--ink)}
.mk-svg .mk-amp{fill:var(--cta)}
.mark.big .mk-c{width:clamp(56px,6vw,76px);height:clamp(56px,6vw,76px)}
.mark.big{gap:16px}
@media (max-width:420px){.mk-c{width:36px;height:36px}.mark{gap:9px}}
@media (max-width:560px){.mark.big .mk-svg{height:34px}.mark.big .mk-c{width:52px;height:52px}.mark.big{gap:12px}.foot-brand{min-width:0}}

/* v21: two palettes only (navy, slate). Headline emphasis: palette colour on a butter underline. */
em.cut{color:var(--hl);background:linear-gradient(transparent 70%,var(--butter) 70%);padding:0 .04em;-webkit-box-decoration-break:clone;box-decoration-break:clone}
.band em.cut,.band h2 em,.contact h2 em,.talk-title em{background:none}

/* v22: home hero photo lines up with the headline and fills the hero column */
.hero-grid.has-photo:has(.hero-photo.fill){align-items:stretch}
.hero-photo.fill{aspect-ratio:auto;max-height:none;height:100%;min-height:520px;align-self:stretch}
.hero-photo.fill img{object-position:50% 20%}

/* testimonials */
.quote{margin:0}
.quote figcaption{margin-top:auto;display:flex;flex-direction:column;gap:2px;font-size:14px}
.quote figcaption b{font-weight:600}
.quote figcaption span{color:var(--muted)}
.quote.feature figcaption{margin-top:22px;font-size:15px}
.quotes.q-more{grid-template-columns:repeat(2,minmax(0,1fr));margin-top:12px}
.q-src{margin-top:14px;font-size:13.5px;color:var(--muted)}
.q-src a{color:var(--deep)}
@media (max-width:720px){.quotes.q-more{grid-template-columns:1fr}.hero-photo.fill{min-height:0}}

/* v23: warm grey bands so white cards stand out from the cream */
:root{--mist:#F1EEE6}
.section:has(.tiles),.section:has(.ways),.section:has(.cards),.section:has(.quotes),.section:has(.quote.feature){background:var(--mist)}
.tile,.card,.way,.quote,.quote.feature{background:#fff;border:1px solid #E3DED1;box-shadow:0 1px 2px rgba(18,26,69,.05)}
.tile{min-height:180px}
.tile .meta{color:var(--deep);opacity:1}
.tile p{color:var(--muted);opacity:1}

/* "In your corner" and "On your board": brand serif, navy, butter underline */
.way h3{font-family:"Libre Caslon Text",Georgia,serif;font-weight:400;font-size:clamp(28px,2.8vw,38px);letter-spacing:-.01em;color:var(--deep);align-self:flex-start;background:linear-gradient(transparent 68%,var(--butter) 68%);padding:0 .06em}

/* Next-page nudges: solid blocks */
.nudge a{border:0;background:var(--butter);color:var(--third-fg)}
.nudge a + a{background:var(--deep);color:var(--deep-fg)}
.nudge a + a span{color:var(--inv-muted)}
.nudge a span{color:var(--third-fg);opacity:.8}
.nudge a i{width:40px;height:40px;border-radius:50%;display:inline-flex;align-items:center;justify-content:center;flex:none;background:var(--deep);color:#fff;font-family:var(--body)}
.nudge a + a i{background:#fff;color:var(--deep)}
.nudge a:hover{transform:translateY(-2px);border:0}

/* v24: hero number tiles line up with the headline on desktop */
@media (min-width:961px){
  .hero-grid:not(.has-photo){align-items:start}
  .hero-grid:not(.has-photo) .kpis{margin-top:.6em}
}

/* v26: website changes brief. Personal home, even audience routes, recent work, simpler contact. */
.btn.sm{padding:9px 15px;font-size:14px;border-radius:9px}
.hero-home .hero-top .meta:first-child{color:var(--ink);font-weight:600}
.hero-home h1{font-size:clamp(40px,4.8vw,76px)}
.ctas.routes .btn{flex:1 1 220px;justify-content:center;text-align:center}
@media (max-width:960px){
  .hero-photo.keep{display:block;max-height:none;aspect-ratio:4/5;width:100%;max-width:420px;justify-self:start;margin-top:4px}
  .hero-photo.fill.keep{min-height:0;height:auto;aspect-ratio:4/5}
}
@media (max-width:600px){
  .hero-home h1,.hero-grid.has-photo h1{font-size:clamp(34px,9.4vw,46px);line-height:1.02}
  .hero-photo.keep{aspect-ratio:1/1;max-width:none}
  .hero-photo.keep img{object-position:50% 18%}
  .ctas.routes{flex-direction:column}
  .ctas.routes .btn{flex:none;width:100%}
}
/* Experience line above the logos */
.exp-line{font-family:var(--display);font-weight:600;font-size:clamp(17px,1.6vw,21px);letter-spacing:-.01em;color:var(--ink);padding-bottom:clamp(18px,2.4vw,28px);margin-bottom:clamp(18px,2.4vw,28px);border-bottom:1px solid var(--line)}
.exp-line i{font-style:normal;color:var(--butter-deep);padding-inline:.35em}
/* Two audience routes, equal weight */
.split.even .aud{gap:16px}
.split.even .aud h3{font-size:clamp(26px,2.6vw,38px)}
.split.even .aud p{font-size:17px;max-width:52ch}
.split.even .aud .cta.pill{margin-top:auto}
/* Recent work */
.recent{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}
.rw{background:#fff;border:1px solid #E3DED1;border-radius:14px;padding:clamp(22px,2.6vw,32px);display:flex;flex-direction:column;gap:10px;box-shadow:0 1px 2px rgba(18,26,69,.05)}
.rw .meta{color:var(--deep)}
.rw h3{font-size:clamp(22px,2.1vw,28px);font-weight:700;letter-spacing:-.025em}
.rw p{color:var(--muted);font-size:16px}
.section:has(.recent){background:var(--mist)}
/* Testimonial pair */
.quotes.pair{grid-template-columns:repeat(2,minmax(0,1fr))}
.quotes.pair>div{display:flex;flex-direction:column;gap:10px}
.quotes.pair .quote{flex:1}
.q-lab{color:var(--deep)}
/* Journal stories with photos */
.stories{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(16px,2.4vw,32px)}
.story-card{display:flex;flex-direction:column;gap:12px;text-decoration:none;color:var(--ink)}
.story-card figure{margin:0 0 6px;border-radius:14px;overflow:hidden;aspect-ratio:16/10;background:var(--deep)}
.story-card img{display:block;width:100%;height:100%;object-fit:cover;transition:transform .5s cubic-bezier(.2,.7,.2,1)}
.story-card:hover img{transform:scale(1.03)}
.story-card .meta{color:var(--deep)}
.story-card h3{font-size:clamp(24px,2.4vw,32px);font-weight:700;letter-spacing:-.03em;line-height:1.08}
.story-card p{color:var(--muted)}
.story-card .more{font-weight:600;color:var(--deep)}
.story-card:hover .more{text-decoration:underline;text-underline-offset:3px}
/* Founders: what we work on */
.bring{align-items:start}
.bring-list{list-style:none;margin:0;padding:0;border-top:2px solid var(--deep)}
.bring-list li{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.3fr);gap:6px 24px;padding:16px 0;border-bottom:1px solid var(--line)}
.bring-list b{font-family:var(--display);font-weight:700;font-size:18px;letter-spacing:-.015em}
.bring-list span{color:var(--muted)}
.example{background:#fff;border:1px solid #E3DED1;border-radius:16px;padding:clamp(24px,3vw,40px)}
.terms{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin:12px 0 0}
.terms>div{border-top:2px solid var(--deep);padding-top:12px}
.terms dt{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--deep)}
.terms dd{margin:6px 0 0;font-size:16px}
/* Talks: facts, slides, lightbox, enquiry */
.talk-facts{margin:0;display:grid;gap:14px}
.talk-facts>div{border-top:1px solid var(--inv-line);padding-top:12px}
.talk-facts dt{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--inv-muted)}
.talk-facts dd{margin:4px 0 0;font-size:16.5px;color:var(--inv-fg)}
.talk-head{align-items:start}
.slide-open{display:block;padding:0;border:0;background:none;cursor:zoom-in;border-radius:10px;width:100%}
.slide-open:focus-visible{outline:3px solid var(--butter);outline-offset:3px}
.lightbox{border:0;padding:0;background:transparent;max-width:min(1200px,96vw);width:100%;overflow:visible}
.lightbox::backdrop{background:rgba(10,14,40,.88)}
.lightbox img{display:block;width:100%;height:auto;max-height:80vh;object-fit:contain;border-radius:10px;background:#000}
.lb-bar{display:flex;align-items:center;gap:12px;margin-top:14px;color:#fff}
.lb-bar button{min-width:44px;height:44px;border-radius:999px;border:1.5px solid #fff;background:transparent;color:#fff;font:inherit;font-size:16px;padding:0 16px;cursor:pointer}
.lb-bar button:hover{background:#fff;color:var(--deep)}
.lb-close{margin-left:auto}
.lb-count{font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase}
.enquire h2{font-size:clamp(44px,5.6vw,84px)}
.enquire .direct{margin-top:0;align-self:end}
.enquire .who{margin-top:22px}
a.val{color:inherit;text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:4px}
a.val:hover{text-decoration-thickness:2px}
@media (max-width:960px){.recent,.quotes.pair,.stories,.terms{grid-template-columns:1fr}.bring-list li{grid-template-columns:1fr}.enquire .direct{align-self:start}}
@media (max-width:600px){.contact .btn{width:100%;justify-content:center}}
.exp-line{max-width:none}
.way h3{background:none;padding:0}
.way h3 span{background:linear-gradient(transparent 68%,var(--butter) 68%);padding:0 .06em;-webkit-box-decoration-break:clone;box-decoration-break:clone}
.terms{margin-top:clamp(24px,3vw,36px)}

/* v29: menu never shows on the desktop layout; tighter mobile hero so the photo appears sooner */
@media (min-width:1101px){.mobile-nav,.mobile-nav.open{display:none}}
@media (max-width:600px){
  .hero{padding-top:18px}
  .hero-top{padding-bottom:12px;margin-bottom:18px}
  .hero-home .hero-top .meta:last-child{display:none}
  .hero .lead{margin-top:14px}
  .hero .ctas{margin-top:20px}
}

/* palette */
:root{--paper:#FFFDF7;--card:#FFFFFF;--ink:#121A45;--muted:#4A5070;--line:#E5E0D2;--tomato:#E8402A;--cta:#E8402A;--cta-fg:#FFFFFF;--accent:#18256B;--hl:#18256B;--deep:#18256B;--deep-fg:#FFFFFF;--slate:#18256B;--green:#18256B;--second-fg:#FFFFFF;--green-ink:#FFFFFF;--butter:#FFE07A;--green-soft:#FFE07A;--third-fg:#121A45;--butter-deep:#E2B400;--inv-bg:#18256B;--inv-fg:#FFFFFF;--inv-muted:#C3CAE8;--inv-line:rgba(255,255,255,.16);--inv-accent:#FFE07A;}