From discovery to decision
A session on how AI is changing the way people discover, compare and buy, built around their category, with live examples of what the AI engines say about their products.
Ecommerce and AI sessions built around your team.
I deliver webinars, talks and workshops for commercial teams and leaders. Each session draws on my experience building businesses and working with global brands, with examples tailored to your category and time for discussion.
What teams have been asking for.
From discovery to decision
A session for the ecommerce and marketing team. We asked four AI engines the questions their customers ask, compared the answers, then worked through what the team can influence: content, ratings and the sources the engines trust.
Live ecommerce training
Live sessions for ecommerce teams from a mix of businesses, including working with Amazon, with open Q&As where people brought their own problems.
Ecommerce Academy webinar
A one-hour webinar for the global ecommerce team on where ecommerce is heading, what good looks like now and the move to AI and agentic checkouts, with live Q&A.
The content was absolutely spot on, seriously cutting edge on AI and agentic checkouts. High energy, super interactive, and exactly what we needed. Couldn't have asked for more.
From discovery to decision.
How AI is changing the way people discover, compare and buy. We look at what is already happening in your category, what it could mean for your business and where your team should focus next.
AI and the way people buy.
- Audience
- Ecommerce, marketing and commercial teams, and leadership teams
- Length
- One hour as a webinar, or 30 to 60 minutes as a talk, with time for questions
- Your team leaves with
- What the AI engines already say about your category, the parts your team can influence, and where to focus next
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Pick the format that suits your team.
Custom-built for your organisation
One hour on one topic, built around your category and your team, with live Q&A. The price includes a briefing call beforehand and the preparation to tailor it. Works well for distributed and global teams.
For conferences and team events
Where ecommerce and AI are heading and what it means for your business, told with live examples.
Hands on, with your data
We take your category, your competitors and your numbers and work through what to do next.
Building capability
A series of sessions that takes a team from understanding the change to working with it day to day.
A briefing on AI
For leadership teams who want a clear picture, and a view on where it changes the business model.
Planning a session?
Email me with the audience, the topic you have in mind and any dates you're considering. I'll suggest a format and fee.
A regular voice at the table.
I take a small number of board, trustee and advisory roles, where I'm most useful on digital, AI, growth and planning an exit. I sit on the board of trustees at D3R, a web agency, having helped its founder plan an employee ownership trust.
Things organisations ask before booking.
What formats do you offer?
Webinars of an hour with live Q&A, talks for conferences and team events, half-day workshops, training programmes over several sessions, and briefings for leadership teams. Most organisations start with a single session.
What do you talk about?
Ecommerce and AI, and where they meet: how AI is changing the way people discover, compare and buy, how brands show up in ChatGPT, Gemini and Perplexity, retail media, the digital shelf, marketplaces and Amazon, and how teams can use AI in their own work.
Is it tailored to our sector?
Always. Before a session I spend time on your category, your competitors and what the AI engines already say about you, so the examples are yours.
In person or online?
Both. I'm based in London and work across the UK, Europe, the GCC and the US.
Who usually attends?
Commercial, marketing, ecommerce and digital teams, from managers to VP level, and leadership teams who want the picture in plain English.
What does it cost?
A custom-built one-hour webinar starts from £2,500 plus VAT, including a briefing call and the preparation to tailor it to your category. Talks, workshops and programmes depend on the format, preparation and travel. Email me with what you have in mind and I'll suggest a format and fee.