Notes from the front line.
Short pieces on ecommerce and AI, written for founders and the people who run big brands. I share each one on LinkedIn too.
Field Notes: DTC Live
What I heard, who I met and what I'm changing in my own business after a day at London's ecommerce conference.
The transaction hasn't moved. The decision already has.
What I learned asking four AI engines the same buying question, and six things you control before anyone spends a penny.
The summer the cans exploded
We built a hard seltzer in lockdown, sold it across fifty festivals, then recalled every can. What I'd do differently, and what I wouldn't.
The trademark that cost us three years
HIRO wasn't always called HIRO. How a product name we'd been told was fine got us suspended on Amazon, and what every founder should check before launch.
London wasn't the centre of the universe
My agency years: hand-coding the first luxury shops in London, opening in New York, putting the prices up four times, and selling the business.
A dog called Barry
The story behind a pet brand I still love, a St Bernard who saved dozens of lives, and why some businesses go dormant rather than die.
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